The main purpose of setting the hidden price on the Shopee platform is to include the shipping costs that the seller needs to bear into the product price.

The following are some steps and principles for setting the hidden price:

1. Understand the concept of hidden price: Hidden price means that the seller includes the cost of transporting goods, such as domestic freight, cross-border freight, etc., into the price of the goods.

2. Calculate the cost composition: The calculation of the price of the product needs to consider multiple factors, including the purchase cost, expected profit margin, domestic transportation cost, hidden price, and platform commission.

3. Use the hidden price table: Shopee provides a hidden price table to help sellers quickly calculate the hidden price. You can contact your account manager to obtain it, or if you have a corporate WeChat, you can find the relevant information yourself.

4. Consider exchange rate changes: When setting prices, you need to pay attention to exchange rate changes in real time and include them in the cost calculation.

5. Adjust market prices: Adjust according to market price fluctuations to ensure that the product price is competitive and profitable.

6. Set reasonable profit: While ensuring that the price is competitive in the market, it is also necessary to ensure that a reasonable profit margin can be obtained.

In general, setting the hidden price is a comprehensive process involving multiple variables, which requires sellers to carefully consider various costs and market conditions to ensure that the price of the goods can both attract buyers and protect the seller's profits.