The main purpose of Amazon real-person evaluation is to allow users to have a more real and clear understanding of the product and the product's use effect, so that buyers can get started with the product more quickly. After the buyer's evaluation of the product, it can also help manufacturers and sellers solve product defects, optimize the product, and improve the user experience, so as to obtain better sales and products that better meet the market demand.

Real-person evaluation is a real evaluation left by the buyer after a real transaction, rather than formed by machines, brushing software, etc. It complies with the rules of the e-commerce platform and is also a way of obtaining reviews recognized by both buyers and sellers.