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Does the Amazon store name have to be the same as the company name?

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以公司经营名义在亚马逊平台上注册的店铺,其亚马逊店铺名字必须和公司名字一致。亚马逊店铺是以公司名义注册的,在亚马逊平台上提供的营业执照是公司的营业执照,亚马逊店铺名称也必须和公司名称一致,才能被亚马逊平台审核通过。店铺名字和公司名字不一样,就不能证明店铺是公司注册的。因此,亚马逊店铺名字,必须和公司名字一致。

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For a store registered on the Amazon platform under the name of a company, its Amazon store name must be the same as the company name. The Amazon store is registered in the name of the company, and the business license provided on the Amazon platform is the company's business license. The Amazon store name must also be consistent with the company name in order to be approved by the Amazon platform. If the store name is different from the company name, it cannot prove that the store is registered by the company. Therefore, the Amazon store name must be consistent with the company name.

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