The Amazon brand name originated from the Amazon River. According to the recollections of founder Jeff Bezos, he hoped that the company's name would reflect its scale and ambition. The Amazon River is one of the rivers with the largest flow in the world, which symbolizes that he hopes the company can become the world's largest online market. Therefore, Amazon was chosen as the brand name. The choice of this brand name can help people associate it with the vastness and magnificent scenery of the Amazon River, while also showing the company's ambitious goals and development vision. In general, the origin of the Amazon brand name combines the awe of nature and the corporate philosophy of pursuing excellence.