From the perspective of e-commerce platforms in 2020, cross-border e-commerce companies are deeply integrated into the global market. According to the CBNData "Report", nearly 60% of sellers have been operating more than two Amazon overseas sites at the same time, and 82% of sellers plan to expand new sites on the existing basis.

Among them, the North American and European markets are the most mature and are the choice of more than 50% of cross-border e-commerce sellers. It is worth noting that the Southeast Asian market has been very popular in recent years and has become the third largest emerging market after Europe and the United States. The rise of cross-border e-commerce platforms such as Lazada and Shopee has carried out large-scale recruitment of Chinese merchants, bringing a new outlet for Chinese products to go overseas.