I believe that many Amazon merchants know that the Amazon platform requires sellers to complete the delivery of orders within 10-30 days, otherwise it will be counted as late delivery. Once the store's late delivery rate is too high, it will lead to the closure of the store.

Generally speaking, if the Amazon seller's late delivery rate is higher than 4%, the possibility of being closed is relatively large.

If the late delivery rate of an Amazon store is high, then when necessary, you can choose to do some Amazon evaluations appropriately to stabilize the product's transaction and conversion data, so as to help the store avoid risks. It is also recommended that merchants can try to appeal to the Amazon platform to avoid the risk of closing the store.

Amazon merchants can appeal by sending an email to the Amazon platform. In the email, it is necessary to specify the reasons for the high late delivery rate, such as chaotic management mode, out of stock, delivery through ERP, insufficient communication with customers, etc.

If the late delivery is caused by out of stock, then you can remove your products first, so as to avoid continued complaints from buyers and the situation where the late delivery rate cannot be restored.

After that, you need to state what operations you have performed and that you will not violate the rules again. You need to explain in detail what you will do and how to improve the buyer experience. If necessary, you can choose to do some Amazon reviews to stabilize the product's transaction and conversion data, thereby helping the store avoid risks.

Then you need to write your own reflections on the illegal operations, including whether there were any inappropriate aspects in the previous store operations, and explain what effective solutions will be taken in the future. For some issues related to violations, merchants need to explain their action plans in detail, inform the Amazon platform of your action plans and sincerity, and request the restoration of your store sales rights.