What are the Amazon SD ad matching methods?
紧密匹配Close match
买家使用和你的商品紧密相关的搜索词搜索时,亚马逊会向其显示你的广告，是类似于手动里的广泛匹配，和标题关键词息息相关。
宽泛匹配loose match
是买家使用和你的商品并不密切相关的搜索词搜索时,亚马逊会向其显示你的广告，取标题关键词，同时还会抓取属性！
同类商品Substitute
买家查看与你商品相似度高或者一样的商品详情页面时，亚马逊会向其显示你的广告匹配是取一模一样的产品。
关联商品Complments
买家查看与你商品互补的商品详情页面时，亚马逊会向其显示你的广告，关联商品用处不多。
Professional answer
Close match
When buyers use search terms that are closely related to your product, Amazon will show them your ads. It is similar to the broad match in manual, and is closely related to the title keywords.
Loose match
When buyers use search terms that are not closely related to your product, Amazon will show them your ads, taking the title keywords and also grabbing attributes!
Substitute
When buyers view the product detail page that is highly similar to or the same as your product, Amazon will show them your ad match, which is to take the exact same product.
Complments
When buyers view the product detail page that is complementary to your product, Amazon will show them your ads. Complments are not very useful.
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