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Does Amazon advertising follow ASIN or SKU?

| 1Person Answer

相当于一个独特的产品身份证,在亚马逊平台上具有唯一性,同一个产品同一个UPC在不同站点对应的ASIN通常是一致的,即一个ASIN码对应一个SKU。

在平台前端和卖家店铺后台都可以使用ASIN码来查询到产品

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It is equivalent to a unique product ID card, which is unique on the Amazon platform. The ASIN corresponding to the same product and the same UPC on different sites is usually the same, that is, one ASIN code corresponds to one SKU.

You can use the ASIN code to query the product on the platform front end and the seller's store backend

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