In Amazon search, you can put brand words as search keywords. Brand words can be your brand name, product name, model, or other words related to your brand. By adding brand words to search keywords, you can improve the ranking of your products in search results and allow more consumers to find your products. However, it should be noted that brand words cannot violate the regulations of the Amazon platform, such as involving infringement, fraud, etc. Otherwise, they will be removed from the Amazon platform or punished. Therefore, when using brand words, you need to ensure that they are legal and compliant to ensure the steady development of your products and brands.