是在平台上通过各种手段获得更多订单的行为,可能涉及产品突然不出单、关键词排名下降、价格竞争力不足、库存问题、广告效果变差以及产品定价不合理等因素。
以下6个:
1. 如果商品无库存或库存显示不准确,买家无法下单,直接影响销售。
2. 依赖广告获取流量的商家如果减少广告投放或广告效果变差,也会导致订单量下降。
3. 价格太高可能会失去潜在买家兴趣,而价格太低则可能引起质量疑虑。
4. 模糊的图片或者不够详尽的描述会降低潜在客户的购买意愿。
5. 如果发货的产品质量不过关,可能会导致差评,长期影响销售。
6. 在亚马逊上,每个品类都有其所属的排名,排名低的产品难以被顾客发现并购买。
It is the act of obtaining more orders on the platform through various means, which may involve factors such as sudden failure of product orders, decline in keyword rankings, insufficient price competitiveness, inventory problems, poor advertising effects, and unreasonable product pricing.
The following 6:
1. If the product is out of stock or the inventory display is inaccurate, buyers cannot place orders, which directly affects sales.
2. If merchants who rely on advertising to obtain traffic reduce advertising or advertising effects, they will also lead to a decrease in orders.
3. Prices that are too high may lose the interest of potential buyers, while prices that are too low may cause quality concerns.
4. Blurred pictures or insufficient descriptions will reduce the willingness of potential customers to buy.
5. If the quality of the shipped products is not up to standard, it may lead to bad reviews and affect sales in the long run.
6. On Amazon, each category has its own ranking, and low-ranked products are difficult for customers to find and buy.
There was a period of hype before and then a hit product appeared.