1. It is obvious.

2. First of all, Shopee focuses on specific vertical categories, such as clothing, beauty, home furnishing, etc., which enables them to better understand and meet the needs of consumers in these areas. They can provide more diversified and professional products and services, thereby attracting more target customers.

3. In addition, Shopee's focus on vertical categories also means that their supply chain and logistics systems in this field are more complete. They can establish closer cooperative relationships with suppliers to ensure the quality of products and the stability of supply. At the same time, they can also provide faster and more reliable logistics services to improve the shopping experience of users.

4. Finally, Shopee's focus on vertical categories also enables them to better carry out marketing and brand building. They can increase brand awareness and reputation by cooperating with professionals and opinion leaders in the industry. They can also carry out precise marketing activities for specific target customer groups to improve conversion rates and user loyalty. In summary, it lies in focus, the improvement of supply chain and logistics systems, and the ability of marketing and brand building.