Shopee is an online shopping platform that mainly operates the B2C (Business-to-Consumer) model. The B2C model refers to merchants (Business) selling products or services directly to individual consumers (Consumers) through online platforms.

On Shopee, individual consumers can directly browse and purchase a variety of goods, including clothing, home appliances, digital products, beauty products, household items, etc. Merchants can open online stores on the Shopee platform to display and sell their products to consumers.

It should be noted that although Shopee is mainly based on the B2C model, some merchants can also conduct B2B (Business-to-Business) sales through the Shopee platform, that is, transactions between merchants. These merchants may provide wholesale or supply chain services and cooperate or trade with other merchants.

In general, Shopee’s main operating mode and business model is B2C, that is, an online shopping platform that connects merchants and individual consumers.