The following are some questions and references that may be asked in Amazon operations interviews

- Have you ever achieved a link to the Top Seller before? No, the best you can do is to stabilize the link in the Top position. Whether a link can achieve the Top Seller depends on many factors, such as the degree of market competition, the company's support, and the size of the product's own market segment.

- If you are given a new product, how would you promote it? This depends on the company's support and resources. For different support and resources, I will adopt different promotion rhythms and strategies. Taking the aggressive strategy as an example, in terms of stocking, determine the target ranking and prepare 2 months of salable inventory; in terms of price, use a lower price in the market in the early stage to help improve conversion and quickly increase the number of orders; in terms of advertising, open automatic and precise groups in the early stage, and at the same time, the homepage premium, speed up the exposure and inclusion of keywords, and quickly promote keyword rankings; in terms of evaluation, adopt an incremental strategy to maintain an upward trend in the entire link. After the competitiveness of the overall link increases, expand the traffic entrance, speed up the drainage, and reduce the evaluation volume at the same time.

- What is your opinion on advertising? The biggest role of advertising is to adjust the display position of the product. Other functions such as increasing exposure, improving conversion, and increasing keyword weight are all functions that it implements. At different stages of the link, the purpose of advertising will also change. In the new product period, exposure is the main focus; in the rising period, advertising conversion is the main indicator; in the stable period, to start making profits, Acos is the main indicator; in the clearance period, it is mainly to reduce losses, and Acos is also the main indicator, but it can be appropriately relaxed.

- Have you had experience in clearing goods before? How did you clear it? Yes, I cleared a product before. Recently, in the monthly issue, I cleared a * (product name) with a storage capacity of 1,500. Clearing goods is the same logic as daily link analysis, and it is important to prescribe the right medicine for the right disease. I first analyzed the reasons for its unsalable, and later found that the quality of the entire link was at a relatively high level. It was due to improper early operations that led to a gradual decrease in traffic and insufficient exposure. Therefore, my core action was to quickly attract traffic from outside the site and optimize its existing links. After about a week, it promoted the overall