The Shopee Cross-border E-commerce Innovation and Entrepreneurship Competition is very valuable. The "China College Students Cross-border E-commerce Innovation and Entrepreneurship Competition" (hereinafter referred to as the Competition) is held to further promote the development of the cross-border e-commerce industry under the national strategy of the "Belt and Road Initiative". It aims to drive the upgrading and transformation of traditional manufacturing and foreign trade with the concept of "Internet +", and build tens of thousands of small and medium-sized cross-border e-commerce companies and millions of college students' innovation and entrepreneurship platforms around the new policy of "mass entrepreneurship and innovation" under the new normal.