It is developing very well.

1. The Thai government strongly supports

Thailand's policy and economic reforms, and vigorously promotes the development of the electronic digital industry and e-commerce.

2. Platform advantages

Lazada (Ali) and Shopee (Tencent) have become the most popular e-commerce platforms in the local area, and have signed strategic cooperation agreements with the local e-commerce market. The platform advantages are very eye-catching. After entering the market, they have high traffic and are suitable for new sellers in China.

3. Thailand's payment, logistics and network infrastructure are relatively mature

Thailand's logistics market is relatively mature. In addition, Thailand's mobile payment has developed rapidly and has a high degree of popularity, which provides convenience for online shopping accordingly.

Thailand's e-commerce market is in a stage of rapid growth and has great development potential. As of 2021, the size of Thailand's e-commerce market has reached US$500 million, and it is expected to continue to grow rapidly in the next few years.

The following are some characteristics and trends of the current status of Thailand's e-commerce development:

1. Mobile e-commerce: The number of mobile Internet users in Thailand has exceeded 50 million, and mobile shopping has also become mainstream. Most e-commerce platforms have their own mobile applications to provide a more convenient shopping experience.

2. Cross-border e-commerce: The demand for overseas goods among Thai consumers continues to rise, and the cross-border e-commerce market is gradually maturing. China, the United States and Japan are the overseas e-commerce platforms most frequently purchased by Thai consumers.

3. Social e-commerce: With the popularity of social media, Thailand has gradually formed a certain social e-commerce market. Many small businesses on Instagram, Facebook and LINE sell products to consumers through social e-commerce platforms.

4. Localization strategy: The development of the Thai e-commerce market needs to meet the needs of local consumers, and many e-commerce platforms adopt a localization strategy. For example, Shopee and Lazada are the leaders in the Thai e-commerce market. They both use localized marketing strategies and payment methods to meet the needs of local Thai consumers.

In short, the Thai e-commerce market has huge potential. With the popularization of mobile Internet, the development of cross-border e-commerce and the rise of social e-commerce, it will show a more prosperous development trend.