在Shopee平台上开设附属店铺(或称为第二个店铺、新站点等)需要遵循一定的流程和条件。
以下是一个清晰的步骤归纳和条件说明:
一、开设附属店铺的基本条件
营业执照:无论是个人营业执照还是企业营业执照,都必须是有效的,且没有在Shopee平台上使用过。对于个体户来说,通常需要提供国内电商流水;而企业营业执照则可以在更多站点中选择开设首店。
经营能力证明:通常需要提供近三个月的电商流水或销售记录,以证明你的经营能力和销售业绩。这些记录需要清晰、真实,避免使用虚假信息。
完成新手任务:在开设第一个店铺后,需要完成平台规定的新手任务,这通常包括上传商品、进行营销活动等,以熟悉平台操作和提高店铺活跃度。
对接运营经理:在完成新手任务后,需要对接Shopee的运营经理,以便获得更多的指导和支持。同时,这也是申请开设附属店铺的一个重要步骤。
无仿品假货:确保你的店铺中没有售卖仿品或假货,这是Shopee平台对卖家的基本要求。
企业微信激活:部分情况下,需要激活企业微信以便与Shopee平台更好地沟通和协作。
二、开设附属店铺的步骤
登录Shopee卖家中心:使用你的卖家账号登录Shopee卖家中心。
选择开通新站点:在卖家中心中,找到“开通新站点”或类似的选项,并点击进入。
挑选第二个目标站点:根据你的经营策略和市场需求,挑选你想要开设的第二个站点(或称为新站点)。
准备新站点所需资料:根据平台要求,准备新站点所需的相关资料,如当地市场分析报告、本地化运营计划等。这些资料将有助于你更好地了解目标市场并制定针对性的经营策略。
提交开通申请:在准备好所有必要资料后,按照平台要求提交新站点的开通申请。请确保所有资料的真实性和准确性,以免影响审核结果。
等待审核并开通:提交申请后,你需要等待Shopee平台的审核。一旦审核通过,你将成功开设第二个店铺(或新站点)。
三、注意事项
遵守平台规则:在开设附属店铺的过程中,务必遵守Shopee平台的各项规则和政策,确保店铺的合法性和合规性。
关注平台动态:Shopee平台的政策和规则可能会随时调整,因此建议你密切关注平台动态,以便及时了解并适应这些变化。
提高经营能力:开设附属店铺需要更多的精力和时间投入,因此你需要不断提升自己的经营能力,包括商品选品、营销推广、客户服务等方面。
优化店铺运营:在开设附属店铺后,你需要对店铺进行持续的优化和调整,以提高店铺的曝光率、转化率和客户满意度。
Opening an affiliated store (or second store, new site, etc.) on the Shopee platform requires certain procedures and conditions.
The following is a clear summary of the steps and conditions:
1. Basic conditions for opening an affiliated store
Business license: Both personal and corporate business licenses must be valid and have not been used on the Shopee platform. For self-employed individuals, it is usually necessary to provide domestic e-commerce turnover; while corporate business licenses can choose to open the first store in more sites.
Proof of business ability: It is usually necessary to provide e-commerce turnover or sales records for the past three months to prove your business ability and sales performance. These records need to be clear and true, and avoid using false information.
Complete novice tasks: After opening the first store, you need to complete the novice tasks specified by the platform, which usually include uploading products, conducting marketing activities, etc., to familiarize yourself with the platform operation and increase the activity of the store.
Connect with the Operation Manager: After completing the novice tasks, you need to connect with Shopee's Operation Manager to get more guidance and support. At the same time, this is also an important step in applying to open an affiliated store.
No counterfeit goods: Make sure that your store does not sell counterfeit goods or fakes. This is the basic requirement of the Shopee platform for sellers.
Activate WeChat for Business: In some cases, you need to activate WeChat for Business in order to better communicate and collaborate with the Shopee platform.
2. Steps to open an affiliated store
Log in to the Shopee Seller Center: Log in to the Shopee Seller Center with your seller account.
Choose to open a new site: In the Seller Center, find "Open a new site" or similar options and click to enter.
Select the second target site: According to your business strategy and market demand, select the second site (or new site) you want to open.
Prepare the required materials for the new site: According to the platform requirements, prepare the relevant materials required for the new site, such as local market analysis reports, localized operation plans, etc. These materials will help you better understand the target market and develop targeted business strategies.
Submit the application for opening: After preparing all the necessary information, submit the application for opening a new site in accordance with the platform requirements. Please ensure the authenticity and accuracy of all information to avoid affecting the review results.
Wait for review and opening: After submitting the application, you need to wait for the review of the Shopee platform. Once the review is passed, you will successfully open a second store (or a new site).
3. Notes
Comply with platform rules: In the process of opening an affiliated store, be sure to comply with the various rules and policies of the Shopee platform to ensure the legality and compliance of the store.
Pay attention to platform dynamics: The policies and rules of the Shopee platform may be adjusted at any time, so it is recommended that you pay close attention to the platform dynamics so as to understand and adapt to these changes in a timely manner.
Improve business capabilities: Opening an affiliated store requires more energy and time investment, so you need to continuously improve your business capabilities, including product selection, marketing promotion, customer service and other aspects.
Optimize store operations: After opening an affiliated store, you need to continuously optimize and adjust the store to increase store exposure, conversion rate and customer satisfaction.