The Shopee Cup Cross-border E-commerce Innovation and Entrepreneurship Competition is a cross-border e-commerce competition. Starting on September 29, the China University Students Cross-border E-commerce Innovation and Entrepreneurship Competition (hereinafter referred to as the "Cross-border E-commerce Competition") is a cross-border e-commerce innovation and entrepreneurship event for Chinese university students jointly organized by the National Service Outsourcing Human Resources Research Institute, national business circles, and national universities under the guidance of the Ministry of Education and other ministries.