一、专业照相机
亚马逊主图拍摄也是属于商业摄影。商业摄影对照片的质量有严格的要求。我们在拍摄亚马逊产品照片时,必须选择专业的相机拍摄。专业的相机拍摄的照片分辨率比自己的手机拍得更清晰。作为产品主图一定要清晰。手机的清晰度和专业相机无法相比。手机由于内存限制,手机使用的感光元件尺寸比数码相机小得多,更不用说全幅相机了。
二、适当的拍摄角度
拍摄角度无论是产品拍摄还是人物拍摄都非常重要。拍摄亚马逊产品照片时也要找到合适的角度拍摄,常用的拍摄角度有俯拍、斜拍、平拍等。最常见的产品主图展示了产品的正面、侧面和背面图。
三、合理的布光
光源对展示产品的立体感至关重要,我们使用布光来展示产品在平面图上的立体效果,这需要光影。拍摄亚马逊主图产品的立体感有两种方法。
第一种是可以使用侧光和斜侧光,投射的光和产品表面有一定的角度,产生光面和阴影、投影,光线的阴影层次丰富,可以很好地表达产品的立体感。
第二种可以使用两边的固定照明来调整闪光灯的功率,或者改变照明和产品的距离来产生阴影,两边照明产生的明暗差距会产生阴影,使物体更具立体感。
三、产品间隔:
产品主图必须填满总框架面积的85%以上。可以使用“裁剪”和“调整大小”工具进行操作。
四、勿放不相关产品:
除了产品外,不要添加其他不相关的东西!主图整体一定要宣传实际要交付的产品。添加不必要的赠品只会误导顾客。这也不符合亚马逊的标准。
五、副图要求:
亚马逊规定主图必须是白色背景,副图可以不用白色,但必须是纯色,所以建议尽可能使用白色背景,减少后期修图的工作量。
没有专家也能拍出优质的主图照片,实际上并没有看起来那么难。这需要一台中高档的相机、完整的布光技术、准确的阴影知识、对比度和阴影管理信息。
为了避免对专业摄影师的依赖,专业拍摄技术会增加制作成本,为了避免像素、模糊、相机抖动和焦点损失,中小卖家们可以提高自己的拍摄技术哦。
1. Professional camera
Shooting Amazon main pictures is also commercial photography. Commercial photography has strict requirements on the quality of photos. When we shoot photos of Amazon products, we must choose professional cameras to shoot. The resolution of photos taken by professional cameras is clearer than that taken by our own mobile phones. As the main picture of the product, it must be clear. The clarity of mobile phones cannot be compared with that of professional cameras. Due to memory limitations, the size of the photosensitive elements used in mobile phones is much smaller than that of digital cameras, not to mention full-frame cameras.
2. Appropriate shooting angle
The shooting angle is very important whether it is product shooting or character shooting. When shooting Amazon product photos, you must also find a suitable angle to shoot. Commonly used shooting angles include overhead shooting, oblique shooting, and flat shooting. The most common product main pictures show the front, side, and back of the product.
3. Reasonable lighting
The light source is crucial to showing the three-dimensional sense of the product. We use lighting to show the three-dimensional effect of the product on the plane, which requires light and shadow. There are two ways to shoot the three-dimensional sense of the Amazon main picture product.
The first is to use side light and oblique side light. The projected light and the product surface have a certain angle, producing light and shadow, projection, and the shadow of the light is rich in layers, which can well express the three-dimensional sense of the product.
The second is to use fixed lighting on both sides to adjust the power of the flash, or change the distance between the lighting and the product to produce shadows. The light and dark difference produced by the lighting on both sides will produce shadows, making the object more three-dimensional.
Three, product interval:
The main picture of the product must fill more than 85% of the total frame area. You can use the "crop" and "resize" tools to operate.
Four, do not put irrelevant products:
In addition to the product, do not add other irrelevant things! The main picture as a whole must promote the actual product to be delivered. Adding unnecessary gifts will only mislead customers. This is also not in line with Amazon's standards.
Five, sub-picture requirements:
Amazon stipulates that the main picture must be a white background, and the sub-picture can be white, but it must be a solid color, so it is recommended to use a white background as much as possible to reduce the workload of post-editing.
It is not as difficult as it seems to take high-quality main picture photos without being an expert. This requires a mid-to-high-end camera, complete lighting techniques, accurate knowledge of shadows, contrast and shadow management information.
In order to avoid dependence on professional photographers, professional shooting techniques will increase production costs. In order to avoid pixels, blur, camera shake and focus loss, small and medium-sized sellers can improve their own shooting techniques.
Amazon's main image is usually taken from the left view. The main image must be a pure white background and the content of the photo should be the main product for sale.