• Good e-commerce,Welcome!
Home > Cross border EC > Amazon

Will changing the main image on Amazon affect the weight?

| 3Person Answer

亚马逊的搜索排名算法是一个复杂的系统,其中有很多因素会影响产品的权重和排名,包括但不限于产品标题、描述、关键词、销售量、评价等等。如果您更换了产品的主图,这可能会对产品的权重和排名产生一定的影响,但具体影响程度是很难预测的,因为亚马逊的排名算法是商业机密,没有公开的明确规定。

一般来说,更换主图可能会对产品的点击率和转化率产生影响,从而影响产品的排名。如果您更换的主图能够更好地吸引消费者的注意力,提高点击率和转化率,那么可能会对产品的排名产生积极的影响。但如果更换的主图不能吸引消费者的注意力,反而导致点击率和转化率下降,那么可能会对产品的排名产生负面影响。

因此,在更换产品主图时,建议您根据产品的实际情况和市场需求,选择能够更好地吸引消费者的主图,并且进行监测和分析,以确定更换主图后的实际影响。同时,您还可以通过其他方式来提高产品的排名,例如优化产品标题和描述、增加关键词、提高产品质量和服务等等。

Professional answer

C

电商热点观察

分析电商圈和科技圈的产品,业界资讯

Amazon's search ranking algorithm is a complex system, in which many factors affect the weight and ranking of products, including but not limited to product titles, descriptions, keywords, sales volume, reviews, etc. If you change the main image of a product, this may have a certain impact on the weight and ranking of the product, but the specific extent of the impact is difficult to predict, because Amazon's ranking algorithm is a trade secret and there is no clear public regulation.

Generally speaking, changing the main image may have an impact on the click-through rate and conversion rate of the product, thereby affecting the ranking of the product. If the main image you change can better attract consumers' attention and increase click-through rate and conversion rate, it may have a positive impact on the ranking of the product. However, if the main image you change fails to attract consumers' attention and instead causes a decrease in click-through rate and conversion rate, it may have a negative impact on the ranking of the product.

Therefore, when changing the main image of a product, it is recommended that you choose a main image that can better attract consumers based on the actual situation of the product and market demand, and monitor and analyze to determine the actual impact after changing the main image. At the same time, you can also improve the ranking of the product in other ways, such as optimizing the product title and description, adding keywords, improving product quality and service, etc.

电商日记

系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

Yes.

Changing the main image on Amazon will affect the weight.

This is determined by the sales volume of the product. If the product has sales, it will definitely be affected. If the product has no sales, there is no need to worry. Therefore, you should change it according to the situation. If you think the effect is not good, you can change it. If it was effective before, continue to maintain it. According to our understanding, Amazon merchants cannot change the main image frequently, otherwise it will definitely directly affect the weight. For online stores, weight is very important. It is directly linked to the sales volume and traffic of the product. If the weight is low, these aspects will naturally be a little lower.

跨境电商小不懂

专注于跨境电商行业研究

It will have an impact. Any modification will have an impact on the listing. If there is no impact, why are you still optimizing the listing? It doesn’t matter if you make some modifications in the early stage. If the optimization is good, there will be traffic. However, it is not recommended for those who have already placed orders or are relatively stable.

Similar Q&A

recommend How to view sales of several months on Amazon?

    E-c News Continuously pushing e-commerce knowledge to you

    African netizens use China Africa cross-border e-commerce platform for online shopping
    looking at China's modern business history, the word "profiteer" must be familiar to everyone. To put it bluntly, profiteer is a person who earns a pric...
    how is the new seller of cross-border e-commerce doing?
    I believe many treasure mothers have an idea to do their own business and want to increase their income. Go to work, but you can't take care of your chi...
    how can cross-border e-commerce Amazon sell on Amazon platform without goods?
    cross border e-commerce trade entities in different customs territories conduct trade on the Internet, and then complete the whole transaction through cross-...
    Amazon store opening process and cost analysis!
    With the rapid development of cross-border e-commerce, more and more sellers want to enter Amazon. However, many people are still new to Amazon's cross-...
    Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service
    Amazon Pharmacy says its growth strategy relies on the development and launch of “modular” pharmacies of varying sizes. (Amazon)
    It's convenient! Taobao adds WeChat Pay function
    On September 4th, Taobao and Tmall announced that in order to enhance consumers' shopping experience, Taobao plans to add WeChat payment capabilities an...
    China's Taobao working with startup on deliveries by reusable rocket
    SHENZHEN, China (hb2b) - Chinese rocket maker Space Epoch is working with Alibaba's online shopping platform Taobao to make reusable rockets for express...

    Popular tags