我总结一下;
1、盲目的铺货
作为新手卖家开店,对虾皮市场应该做一些了解,什么类型的产品在东南亚市场受欢迎,好卖,之后对店铺有个基本的定位,店铺主要以什么类目为主,主要面向的消费者人群是哪些。卖家每天都一定要有上新,这样才能不断的获取到平台的流量,每天差不多保持10~20的产品上新。
2、不合理定价
新手卖家对平台对市场的认识不足容易导致产品定价随意,不按照市场的标准设定,这样很容易导致后期订单亏损。 包括价格的设置还包括运费,运费藏价等容易掉“坑”里的计算策略,一定要去市场中看一下产品的最高价和最低价,然后再取个中间值。
3、没有进行店铺装修 就算买家很喜欢你店铺中的产品,但是没有做店铺装修的话,也很难留住客户,所以在店铺装修方面卖家应做到以下的基本运营:
1)产品分类、2)店铺设计、3)优惠信息
4、店铺运营的其他方面;
1)设置产品置顶
2)产品互赞
建议去分析市场,其实觉着困难的原因就在于不知道如何起步,第一步比较困难;在这里我可以给支个小招: 例如你打算做台湾市场,不知道做什么产品类目,你就规划一下大类目产品,选出三个或者五个,然后在去Shopee官方网站上去搜,这些类目主要对应的消费者人群是哪些,年龄都处于什么阶段,消费力度(每次消费金额),消费次数如何;这些类目放到平台上,哪一类对应的消费者人群更多一些,就代表哪一类产品买的人更多一些。然后你再去定位自己的优势,是否合适做这些产品类目,自己如果是处在前期发展阶段,建议不要选择大类目,因为大类目面对的竞争也比较大~
Let me summarize;
1. Blind distribution of goods
As a novice seller opening a store, you should have some understanding of the shrimp market, what types of products are popular and easy to sell in the Southeast Asian market, and then have a basic positioning of the store, what categories the store mainly focuses on, and which consumer groups are mainly facing. Sellers must have new products every day, so that they can continuously obtain platform traffic, and maintain about 10~20 new products every day.
2. Unreasonable pricing
Novice sellers’ lack of understanding of the platform and the market can easily lead to arbitrary product pricing, which is not set according to market standards, which can easily lead to losses in later orders. Including price setting also includes freight, freight hiding price and other calculation strategies that are easy to fall into the "pit". Be sure to go to the market to see the highest and lowest prices of the product, and then take the middle value.
3. No shop decoration Even if buyers like the products in your shop, it is difficult to retain customers without shop decoration. Therefore, sellers should do the following basic operations in shop decoration:
1) Product classification, 2) Shop design, 3) Discount information
4. Other aspects of shop operation;
1) Set product top
2) Product mutual likes
It is recommended to analyze the market. In fact, the reason why you find it difficult is that you don’t know how to get started. The first step is more difficult. Here I can give you a little trick: For example, if you plan to enter the Taiwan market and don’t know what product category to do, you can plan the major categories of products, select three or five, and then go to the Shopee official website to search for which consumer groups these categories mainly correspond to, what age stage they are at, their consumption strength (each time consumption amount), and how many times they consume; these categories are put on the platform, which category corresponds to more consumer groups, which means that more people buy that type of product. Then you can identify your own advantages and whether you are suitable for these product categories. If you are in the early stages of development, it is recommended not to choose large categories, because large categories face greater competition~