It mainly includes the following aspects:

.Highly competitive: The East Asian market includes economic powers such as China, Japan, and South Korea, and the competition between these countries is very fierce. Enterprises need to continuously improve their competitiveness in product quality, price, marketing, etc. in order to survive and develop in the market.

2. Case market: Due to the differences in culture, language, consumption habits, etc. among East Asian countries, enterprises need to carry out market positioning and product promotion for each country and implement case-based management strategies.

3. Innovation-oriented: The East Asian market attaches great importance to innovation. Consumers pay more attention to novel and unique products and technologies, and enterprises need to continuously carry out technological innovation and product research and development to meet market demand.

4. Consumption upgrade: With the development of the economy and the improvement of people's living standards, the consumption demand in the East Asian market has shown a trend of diversification and high-end. Consumers no longer only pay attention to price, but also pay more attention to product quality and experience.

5. Large scale: East Asia has a large population and a large market scale. This provides huge development opportunities for enterprises, but also brings fierce competitive pressure.

6. Government intervention: The market economy of East Asian countries is mostly dominated by the government, and the government plays an important role in regulating and intervening in the market. Enterprises need to cooperate with the government and comply with relevant laws and policies.

In short, the East Asian market is characterized by fierce competition, case-based, innovation-oriented, and consumption upgrades. Enterprises need to flexibly adjust their business strategies according to market demand and policy environment.

The characteristics of the Southeast Asian market are: rapid development

In Southeast Asia, cross-border e-commerce is developing rapidly. On the one hand, Chinese cross-border e-commerce giants led by Alibaba and JD.com have laid out their presence in the Southeast Asian market; on the other hand, European and American e-commerce giants represented by Amazon and eBay are also increasing their investment. Data shows that the total GDP of Southeast Asian countries is one-fourth of that of China, the population and per capita consumption level are half of that of China, and the average economic growth rate exceeds 6.5%. In terms of economic volume, the total volume of Southeast Asian countries is the fourth largest economy in the world after Japan. It is estimated that by 2025, the online economy in Southeast Asia will grow to US$200 billion, and the e-commerce market will reach US$88 billion, with a growth rate far exceeding that of physical retail.

At present, the mainstream platforms of East Asian e-commerce are Alibaba's LAZADA, RedMart, Shopee, JD Indonesia and Thailand, Amazon Singapore and Australia, eBay, etc. Domestic e-commerce companies such as Tmall Global and NetEase Factory Store are also testing the Southeast Asian consumer market. Chinese cross-border e-commerce companies in Southeast Asia are mainly platform sellers, and some companies are trying different forms such as independent sites, social media distribution, and online and offline integration.