Operational tips: How to get accurate traffic on Shopee in Southeast Asia

1. Hot search words: They need to match our products very well, whether in style, material, content, size, etc. They must be very accurate. At present, the platform is semi-automatic to capture the keywords of the title. We can set hot search words for the keywords of the products. When we search, many prompt words will appear. These words can also be added to our products to make our titles more complete and accurate.

2. Tags: Tags are updated in real time. We can see on the hot search that tags with higher weights are conducive to the exposure of our products, but this is not omnipotent. We need to analyze the specific situation. If we, as a small seller, add tags with higher weights, such as Huawei, Xiaomi, Apple, etc., we can easily make wedding clothes for others. We are new sellers, so the ranking must be relatively low, and the ones in front are all big sellers.

3. Category: Category is also one of the more important entrances to traffic. We can get more exposure for our products through refined operations, and we can also launch new products in different time periods. The rule of the platform is that new products can be ranked high. Although it is only for a period of time, it is also good; there is also the Boost top function of the platform, which can pin five products every four hours. It depends on how you use it.

4. Activities: Every platform has activities, and Shopee is no exception. There are many free activities, theme activities, and large-scale activities. Basically, there are activities every week. Some of them are notified in the background, and some are issued by the investment manager group. We will participate in which activities based on our products and our own situation. Sometimes an event can make our store popular.

5. Fan marketing: Shopee is a bit like social e-commerce, where sellers and buyers can follow each other. When we release new products in our own stores, fans who follow us will receive notifications of our new products. Just imagine that when we have enough fans, a new product will have free exposure, which greatly increases our conversion rate. There is also a chat function, which allows us to communicate with buyers in a timely manner. In addition, the store can set up discounts, coupons, points, fan discounts, etc., which can more effectively stick to customers.