1. Fashion

Malaysians still have a great demand for fashion products, and they will purchase such products through e-commerce platforms such as Shopee, Lazada, and Zalora. Among these products, clothing, shoes, bags, accessories and other products are very popular. In addition, men's fashion products and Muslim-related products are also hot-selling.

It is worth mentioning that in the eyes of Malaysians, local brands are more attractive than international brands, and the main consumer groups are mostly young women.

2. Personal care

In this category, health care products, beauty products, maternal and child products and other products are very popular among Malaysian consumers. Among them, Malaysian consumers have a great demand for diapers in maternal and child products, and the sales of this product continue to rise.