www.premiumbeautynews.com
亚马逊的“Premium Beauty”计划对参与的品牌的好处:品牌门控。这意味着亚马逊将限制第三方经销商销售门控品牌的产品。
该计划解决了品牌面临的巨大难题,包括价格过低的产品导致的渠道冲突,经销商销售过期商品的可能性,使用非品牌产品和品牌内容。
www.premiumbeautynews.com
Benefits of Amazon's "Premium Beauty" program for participating brands: brand gating. This means that Amazon will restrict third-party dealers from selling products of gated brands.
The program solves huge problems facing brands, including channel conflicts caused by products that are too low in price, the possibility of dealers selling expired goods, the use of non-branded products and branded content.