Shopee faces great challenges in entering the Indonesian market. Indonesia's e-commerce market is highly competitive, and local e-commerce giants such as Lazada and Shopee have already occupied the market share. Shopee needs to build brand awareness and attract users in such a competitive environment, which requires a lot of investment and time.

In addition, Shopee also needs to adapt to local culture and consumption habits, understand local laws and policies, and solve local logistics and payment problems. Therefore, Shopee's development in Indonesia requires long-term efforts and adaptation, and it needs to gradually build brand and user trust in the market and provide high-quality services to attract users.