The user groups of Shopee and Lazada are different.

Shopee's users are mainly young people and women, while Lazada's users are more extensive, including young people, middle-aged people and the elderly. In addition, Lazada's user group is also more diversified, including people from different countries and regions. Therefore, if your target users are a wide range of people, it may be more appropriate to choose Lazada.

There are certain differences between the consumer groups of Shopee and Lazada.

1. Shopee pays more attention to consumers' shopping experience, fast logistics delivery, brand guarantee and user evaluation, and achieves higher user stickiness, so it is more popular with young people and those who like to buy fashion brands.

2. Lazada has more adult consumers, mainly targeting the more traditional and mid-to-high-end markets, and pays more attention to the integration of resources and the comprehensiveness of services. It has more abundant purchase options and service content, which is suitable for those consumer groups who pay attention to quality, service and professionalism.

Both platforms are aimed at the Southeast Asian market and have customers there, but Shopee is Tencent's e-commerce platform and Lazada is Alibaba's.