If you become a preferred seller, you will have two special permissions that can attract more traffic to your store:

First, buyers can use Shopee coins for cash discounts, which are similar to Taobao's gold coins and can only be used in preferred stores;

Second, for some special sales, only preferred sellers are eligible to sign up for some activities. So sometimes even if you are cheaper than others, but they are preferred and can be used for cash discounts, buyers may choose someone else.

Of course, after becoming a preferred seller, you have to be more strict with yourself and never relax. Moreover, becoming a preferred seller does not mean that you can do it once and for all. There are more and more sellers on the Shopee platform, and there must be a lot of competition for preferred sellers. The platform will also review and screen preferred sellers at all times, and promptly remove stores that are no longer qualified to be preferred sellers