1.价格过高:定价是个技巧活,除了考虑成本、利润之外,还要参考同行其他卖家的定价,来作为参考。而不分析同行的价格趋势是导致定价过高的一个重要原因,平台对每一个卖家都会有一定的限制要求,所以不可能你家的产品会一直做垄断,所以价格问题一定会参与到用户的购买决策当中(http://www.xiapidian.com)。
2.产品数量不够:官方鼓励卖家多上产品,而且店铺产品类目不受限制,所以我们每天需要一定的时间来做上新操作,每天上新10-15款左右,当然具体的可根据自己的情况而定。东南亚市场是属于分散型的,大家更喜欢热闹的展示,多上产品是必要的,这样可以获取更多的流量扶持,精细化运营需要慢慢转型过去,一开始的成功率较低。
3.产品选品问题:产品不符合当地消费习惯;例如东南亚地区属于热带雨林气候、热带季风气候,中国大部分地区的冬季羽绒在那边就不会出现,如果不了解东南亚市场的情况,随意选产品,出单就很难。
所以做店铺选产品之前需要了解当地的习俗,选品的时候注意什么款式更好之类的问题。
4.没做上优选卖家:优选卖家是非常重要的,想要出单数值大,最主要的就是优选;它不仅会让你整体权重更高,还会因为虾皮金币的因素,让你有更高的转化率。
1. Too high prices: Pricing is a skill. In addition to considering costs and profits, you must also refer to the pricing of other sellers in the same industry as a reference. Not analyzing the price trends of peers is an important reason for overpricing. The platform will have certain restrictions on each seller, so it is impossible for your products to always be monopolized, so the price issue will definitely participate in the user's purchase decision (http://www.xiapidian.com).
2. Not enough products: The official encourages sellers to add more products, and the store product categories are not restricted, so we need a certain amount of time every day to do new operations, about 10-15 new models every day, of course, the specific can be determined according to your own situation. The Southeast Asian market is decentralized, and everyone prefers lively displays. It is necessary to add more products so that more traffic support can be obtained. Refined operations need to be slowly transformed, and the success rate is low at the beginning.
3. Product selection issues: Products do not conform to local consumption habits; for example, Southeast Asia has a tropical rainforest climate and a tropical monsoon climate, and winter down in most parts of China will not be available there. If you do not understand the situation in the Southeast Asian market and randomly select products, it will be difficult to place orders.
Therefore, before selecting products for a store, you need to understand local customs, and when selecting products, pay attention to issues such as which styles are better.
4. Not being a preferred seller: Preferred sellers are very important. If you want to have a large number of orders, the most important thing is to be preferred; it will not only make your overall weight higher, but also because of the factor of Shopee gold coins, you will have a higher conversion rate.
It is not difficult to place an order, but it is difficult to place an order while ensuring our profit. Simply to place an order, we only need to offer a low price, but if we want our products to have a good profit, we need to have the skills and methods of operation.
Although Shopee is a platform for distributing goods, we cannot just distribute goods and turn our store into a grocery store. When the seller sees our store, there is a mess of everything. Do you think he still has the desire to buy? If you see it, there is no desire, so it is best to choose related category products.
It’s okay. I have opened the store for half a month, and I basically have seven or eight orders every day. It is not difficult to place an order. The key is the method, such as what products you upload and how many products you upload. My store has now uploaded more than 1,500 products using Hummingbird Shopee.