01

The product title should be eye-catching

The product title is the first important information that users see. A good title can let users know at the first time whether this product is what they need. In addition, the keywords contained in the title are directly involved in the Amazon search engine ranking, so a good title is the key to attracting traffic.

Generally speaking, the following points should be noted in the title of the product:

1. Except for prepositions (in, on, with, etc.), articles (the, a, an, etc.), conjunctions (and or, etc.), the first letter of each word must be capitalized. Avoid all capital or lowercase letters.

2. The title should not contain company promotions, logistics, freight or any other information unrelated to the product itself.

3. The title should not contain special characters or trademark symbols. Do not use Chinese input methods to input. Do not make spelling mistakes. Use words instead of symbols to indicate units, and use Arabic numerals instead of words to indicate numbers.

4. The title should not be too long. The core keywords should preferably be displayed in the first 35 characters. There should be no repeated keywords. Be sure to state the basic situation within 200 characters.

5. The product title should only include one use or compatible information. Other uses should be filled in the Bullet Points or Description.

6. If non-apparel products have different colors, you need to create a new product separately, and write the color clearly in the product name to avoid random delivery.

7. The trademark is a required item and should be placed at the front of the title;

8. The parameters of the product can be described by adding simple tags, and more information can be written, such as material, size, weight, etc. It should be noted that if the express fee is calculated by weight, Shipping Weight can be filled in

9. Generally speaking, a qualified title consists of: product core keywords + trademark + scope of application + product parameters (color, material, weight, etc.).

02

Product pictures should be eye-catching

Good product pictures generally have two functions:

One is to cover as much product information as possible and accurately express the product; The second is to stimulate the imagination of customers and arouse their desire to buy. So what kind of product pictures can attract buyers?

1. The lighting effect of the main product picture should be good, and the exquisiteness of the product should be highlighted against a white background, so that customers can be impressed;

2. The product detail display picture and comparison picture should not have too many words, and it is forbidden to show too much information on one picture. Circles and magnifying glasses can be used to show the pictures. ;

3. Product scene pictures should be simple and comfortable. It is not recommended to use too many props, so that the scene pictures can be better used to compare and highlight the products;

4. Product size packaging pictures can accurately show what customers will get after purchasing, so the objects to be placed should be determined according to the actual situation;

5. The whole set of pictures should be logical. A set of logically clear pictures can allow customers to understand your product selling points in a short time. The common way is to focus on showing the details of your own products first, then insert other people's comparison pictures, and then return to your own usage scenarios to highlight the advantages of your own products;

6. The overall picture should have a tone. All pictures need to be consistent with the product theme, telling the problems that the product can solve and which users the product is aimed at. In addition, the tones of all pictures should also be harmonious and unified, and try to use the same tone.

03

Product description should be detailed

The product description should show the product's color, size, material, load-bearing capacity, function, and usage occasions as much as possible. The more detailed the product, the better the exposure. The optimization of product descriptions generally includes two aspects: content and form.

In terms of content, merchants should learn to use the two label symbols, line break and bold. Appropriate bold and clever line breaks can make the product description detailed and concise, and the presentation form more perfect.

In terms of form, product descriptions should focus on highlighting the core product parameters that consumers care about, indicate the packaging information, and emphasize product quality assurance and after-sales service. In addition, product descriptions can also tell product stories and create quality backgrounds to make consumers more trusting.

04

Product optimization must be in place

Optimization is a daily task, because any operation of the listing is likely to affect the exposure and ranking of the product. Generally speaking, the optimization of listings has a fixed format: brand + core keywords + features + scope of application + attributes, etc. Therefore, merchants need to modify inventory, enrich pictures, and modify keywords every day to ensure that keywords are more accurate and the description content is more appropriate and complete.