一个好的产品定价对跨境电商而言格外重要,价格过高无人问津,价格过低则血本无归,本篇就为大家解答Shopee产品定价怎么做?Shopee产品定价公式
产品定价
售价=成本*(1+利润%)
成本有:产品成本 运费(首程运费+尾程运费) 平台佣金 手续费 P卡手续费(连连、pingpong)
首程运费指的是1688到自己手上或者到货代 尾程运费指的是sls仓库到达门市客户手上
平台佣金 手续费 P卡手续费都是按照售价的百分比去算的
如 台湾站 一件10块的衣服 重100g 首程运费5块 利润设0% 定价是多少呢
台湾站重100g 是首重只需15NT台币 汇率4.5619
售价=[(10+5)*4.5619+15]*(1+5%+2%+1%+0%)
=90.10NT
5%是平台佣金(孵化期前3个月免佣金) 2%是交易手续费 1%是p卡手续费 0%是利润Shopee平台于2019年1月1日开始对卖家收取2%的交易手续费,该费用实际为需要支付给交易清算服务商的手续费,此前该部分费用一直由Shopee承担
A good product pricing is particularly important for cross-border e-commerce. If the price is too high, no one will buy it. If the price is too low, you will lose all your money. This article will explain to you how to set prices on Shopee products? Shopee product pricing formula
Product pricing
Selling price = cost*(1+profit%)
Costs include: product cost, freight (first-leg freight + last-leg freight), platform commission, handling fee, and P-card handling fee (Lianlian, pingpong)
The first-leg freight refers to 1688 to yourself or to the freight forwarder. The last-leg freight refers to the SLS warehouse reaching the hands of the store customer
Platform commission, handling fee, and P-card handling fee are all calculated as a percentage of the selling price
For example, in Taiwan, a piece of clothing that costs 10 yuan and weighs 100g has a first-leg freight of 5 yuan and a profit of 0%. What is the price?
In Taiwan, if it weighs 100g, it only costs 15NT Taiwan dollars for the first weight. Exchange rate 4.5619
Selling price = [(10+5)*4.5619+15]*(1+5%+2%+1%+0%)
=90.10NT
5% is the platform commission (free commission in the first 3 months of the incubation period) 2% is the transaction fee 1% is the p-card fee 0% is the profit Shopee platform began to charge sellers a 2% transaction fee on January 1, 2019. This fee is actually the fee that needs to be paid to the transaction clearing service provider. Previously, this part of the fee has been borne by Shopee
Shopee product price = purchase cost + profit + domestic shipping fee + overweight surcharge + international shipping fee + platform commission - shipping fee borne by the buyer
Purchase cost: that is, the cost price we buy from wholesale websites such as 1688
Domestic shipping fee: the shipping fee from purchasing products to the warehouse + the shipping fee from posting the order to the shopee warehouse
International shipping fee: the delivery fee of shopee SLS or the fee of our own logistics to the customer
Overweight surcharge: no fee is charged if the product is not overweight.
Platform commission: Shopee generally charges 6%.
Profit: the profit the seller wants to get.
Freight borne by the buyer: the freight that the buyer needs to pay if the product is not free of shipping.