You can learn about Shopify's self-built website, which is a future development trend and is very different from traditional platforms.

You have your own independent domain name, space, and page, and are not affiliated with any platform. You can carry out multi-faceted and omni-channel network market expansion. The traffic, brand impression, and popularity brought by the promotion are all owned by the seller's own independent website. Of course, the highlight of the cross-border e-commerce independent website is independence, that is, it is completely independently operated and not subject to any platform restrictions.