How to operate the Shopee e-commerce platform?

1. Product selection

No matter which e-commerce platform, this is very important. Shopee's current main hot-selling categories are clothing, beauty, home, mother and baby, etc. You can go to the major Shopee sites to have a look, and then you have to select products according to the habits of consumers at each site.

At the same time, it should be noted that sites such as Thailand and Vietnam have religious beliefs, so some prohibited products should also be avoided. If the product selection is done well, it can make the store's later operation more efficient, and it must not be ignored.

2. Operation model

In addition to product selection, Shopee's operation model is also very important. Generally, there are two main modes for Shopee:

One is private brand,

The second is dropshipping.

For novice sellers, the advantage of dropshipping is relatively large. They don’t need to prepare their own goods, nor do they need to worry about warehousing and transportation. The most important thing is that they don’t need to worry about inventory backlogs or out-of-stock issues. Moreover, the choice of products is relatively flexible, and it is not too late to ship after the buyer places an order.

For sellers who have their own brands and have stable orders in the later stage, it is a better choice. On the one hand, they can build their own brands, and they can also let others distribute them, saving certain promotion costs and giving the products more exposure. On the other hand, cost control is also relatively easy, and they can better choose products that are more suitable for the market. Therefore, the requirements for the seller’s operational capabilities are also relatively high.

3. Follow-selling

Shopee now supports sellers to follow-sell, and the platform manager will also share the hot-selling products in the market every week for sellers to refer to for product selection. So if you have relevant sources of goods, you can put them on the shelves for sale, and even if there are 0 sales and reviews, you can also participate in Shopee’s activities.

Currently, there are still many blue ocean markets on the Shopee cross-border e-commerce platform. You can choose whether to open a store in Taiwan or Malaysia according to your actual situation, and which site is better to choose later; Shopee supports sellers to open multiple sites, which can also better increase sellers' sales. The most important thing is to choose the method and site that suits you, so that you can do a good job on the Shopee cross-border e-commerce platform