Shopee, as a Southeast Asian cross-border e-commerce platform, display advertising is an important way for sellers to promote sales. Advertising can help sellers attract target customers, increase brand awareness and sales.

The following are some shopee advertising skills:

Basic settings. First, you need to turn on the ad and make basic settings, including setting the ad goal, ad group name, ad campaign name, ad delivery time and daily budget. At the same time, pay attention to the country and language of delivery, as well as the minimum budget (starting bid) and maximum budget (maximum daily cost) settings.

Ad keywords. Keywords are very important factors. Shopee ads support keyword-targeted ads. Sellers can find product-related keywords in the keyword search bar and add them to ads to improve the relevance and exposure of ads.

Use ad creatives. High-quality ad creatives can increase ad click-through rates and conversion rates. Shopee ads support three forms: pictures, videos and carousels. Sellers can choose appropriate ad creatives based on their products.

Data analysis. After the advertisement is launched, it is necessary to pay attention to data analysis in time, compare and optimize different advertisements. The data that need to be paid attention to include indicators such as the number of impressions, the number of clicks, the cost, the click-through rate, and the conversion rate. The conversion rate and ROI can be improved by constantly adjusting the advertising bid, keywords and advertising creativity.

Use coupons and discounts. You can use Shopee's coupon and discount functions to increase the conversion rate of advertisements by setting large coupons and high discounts.

Update advertisements regularly. Regularly updating advertisements to keep them fresh and attractive can increase the click-through rate and conversion rate of advertisements.

Analyze competitors. Competitors are a very important factor. Sellers can use Shopee advertising analysis tools to understand the advertising situation and strategies of competitors, learn from experience and optimize them.

In short, as a Shopee seller, you need to develop a detailed and effective advertising strategy based on your products and target markets. Choosing the right keywords, targeting target customers, regularly updating advertisements, testing and analyzing data are all keys to successfully launching Shopee advertisements.