利用平台自带的搜索功能,分析买家热门需求和潜在需求。
基本上各个跨境电商平台都有搜索框,通过这个搜索框则可以判断需求。以速卖通为例,打开速卖通的买家页面,在搜索框下面会显示mechanical keyboard,camera drone,rings for women,cat eye sunglasses,3d printer等许多关键词,对页面刷新,每次出现的词都会不一样,这些词就是俗称的热门关键词,通过热门关键词可以了解到哪些产品在国外需求量比较大。
Use the platform's built-in search function to analyze buyers' popular and potential demands.
Basically, each cross-border e-commerce platform has a search box, through which you can judge demand. Take AliExpress as an example. When you open the AliExpress buyer page, you will see many keywords such as mechanical keyboard, camera drone, rings for women, cat eye sunglasses, 3d printer, etc. under the search box. When you refresh the page, the words that appear each time will be different. These words are commonly known as hot keywords. Through hot keywords, you can learn which products are in high demand abroad.