Shopee is a Southeast Asian cross-border e-commerce platform that most people are familiar with. To increase the number of orders, you can start from the following aspects:

1. Product selection: Understand market demand and choose hot-selling products. You can refer to factors such as hot-selling products on the platform, popular products on social media, and cultural habits of the target market.

2. Optimize titles and descriptions: Use eye-catching titles that contain key search terms, and ensure that the product description is detailed, accurate, and attractive.

3. Pricing strategy: Set a reasonable price to make it competitive. You can refer to the prices of similar products on the platform and the purchasing power of consumers.

4. Improve store reputation: Improve store reviews and sales in order to obtain a higher reputation rating. This can be achieved by providing high-quality products and good services.

5. Actively participate in platform activities: Pay attention to and participate in various activities on the Shopee platform, such as limited-time sales, special events, etc., to increase the exposure of products.

6. Use marketing tools: Make full use of the marketing tools provided by the platform, such as coupons, bundling sales, limited-time flash sales, etc., to increase the attractiveness of products.

7. Increase the number of products on the shelves: Putting more products on the shelves can increase the exposure of the store and help increase the number of orders.

8. Optimize pictures and quality: Use high-definition and attractive pictures to ensure the quality of the products, so as to attract consumers to buy.

9. Improve customer service level: Provide timely and professional customer service, answer consumers' questions, and improve the shopping experience.

10. Be good at data analysis: Analyze sales data, understand hot-selling products, customer preferences, etc., so as to optimize product selection and marketing strategies.

By practicing the above techniques, you can increase the number of orders in your Shopee store. At the same time, continue to learn and adapt to market changes to improve your competitiveness in the field of cross-border e-commerce.