As the largest cross-border e-commerce platform in Southeast Asia, Shopee is also a platform that is very popular among Southeast Asians. At present, the operation of Shopee stores mainly relies on the distribution model. The reason for choosing distribution is mainly because:

Shopee is more popular in Southeast Asia, but it is undeniable that the consumption capacity of Southeast Asian countries is still relatively weak compared with that in China, so the product profit will not be too high. Southeast Asia is basically a developing country, so consumption is relatively low. In the case of relatively low profits, more profits can only be obtained through small profits and quick turnover. The best way to operate is to add more products, so distribution is a must.

For the Shopee platform, the official also encourages merchants to distribute goods. After all, e-commerce platforms will have traffic support for new products that have just been launched, not to mention that emerging platforms need more product filling. Therefore, Shopee sellers must know how to distribute goods. Only by ensuring that there are new products every day can more traffic be obtained and the store can have more sales.

How to distribute goods is also a science. Distribution is not just about picking goods randomly. Don't make it like a grocery store. If you want to get more traffic and increase sales at the same time, you can divide a product category into many subcategories to create more products. The official is very encouraging for vertical category products.

For most sellers, distribution is the best way to get more benefits. You have to use your brain to drive sales, otherwise it will bring more inventory pressure to your command room.