Shopee's product price = purchase cost + domestic freight + profit + international freight + overweight surcharge + platform commission - freight borne by the buyer.

Many merchants who do cross-border e-commerce Shopee platform do not know how to set prices after opening a store, and always lose money or make profits far lower than expected after the order is settled. So let's talk about what Shopee's pricing standards are?

Shopee's product price = purchase cost + domestic freight + profit + international freight + overweight surcharge + platform commission - freight is borne by the buyer.

1. Purchase cost: the cost price you buy from wholesale websites such as Taobao. For example: a piece of clothing: 50 yuan.

2. Domestic freight: freight from procurement to warehouse + freight from labeling to counter warehouse. If it is a freight forwarder's label, there is no freight to the Shopee warehouse, and there is a charge for labeling.

3. International shipping: If you use the official logistics SLS, calculate according to the logistics price list. If you use LWE (Liwei), use LWE's logistics price list, which is generally more expensive than the official one and is not recommended.

4. Overweight surcharge: For example: Malaysia station, if the package exceeds 1KG, a surcharge of 1.5RM will be added for every 250g.

5. The shipping cost is borne by the buyer: The product has an inevitable shipping cost, and the buyer needs to pay the basic shipping cost.

6. Platform commission: The platform commission charged by Shopee is usually 6%.

7. Profit: The profit the seller hopes to obtain.

8. Discount: How much discount to give, for example: 20% off.