可能的原因:
1.店铺简陋
店铺自身,店铺的展示、店铺的装修,因为很多卖家在选择购买商品的同时大多数会先看店铺,有的买家比较在意店铺装修的效果,如果你的店铺只是随随便便装修一下,那么可能会让买家失去想要购买的欲望
2.产品没选好
产品要根据当地的季节气候,生活习惯进行选品,盲目的铺货,导致每个商品的图片和描述都没有办法做好,也是导致访客量下降的原因,如果能够在产品的款式、功能等方面,也都能够满足买家的需求,那么像这样的产品,往往也能够获得更多的流量,因此如果你的虾皮shopee店铺在经营的时候,如果没有什么流量,很大可能是选品思路不对(建议:按照虾皮官方每季度公布的热销类目选品)。
3.粉丝回头率低
粉丝运营是引流过程中很重要的一个环节,积极吸粉是很容易提升商品曝光的,特别随着粉丝基数的增长效果会更加明显!粉丝运营分为两个途径,也就是站内引流和站外引流。
Possible reasons:
1. The store is simple
The store itself, the display of the store, the decoration of the store, because many sellers will look at the store first when choosing to buy goods, and some buyers are more concerned about the effect of the store decoration. If your store is just casually decorated, it may make buyers lose the desire to buy
2. The product is not selected well
Products should be selected according to the local seasonal climate and living habits. Blind distribution of goods will result in the inability to do a good job of the pictures and descriptions of each product, which is also the reason for the decline in the number of visitors. If the style and function of the product can also meet the needs of buyers, then such products can often get more traffic. Therefore, if your Shopee store is operating, if there is no traffic, it is very likely that the product selection idea is wrong (suggestion: select products according to the hot-selling categories announced by Shopee every quarter).
3. Low fan return rate
Fan operation is a very important part of the traffic generation process. Actively attracting fans can easily increase product exposure, especially as the fan base grows, the effect will be more obvious! Fan operation is divided into two ways, namely on-site traffic generation and off-site traffic generation.