The first point: The traffic of the two platforms is similar, and the market and users are almost the same.

Compared with Lazada, Shopee has an additional Taiwan site. If we only consider the Southeast Asian market, Lazada may have a larger traffic. If Taiwan is included, Shopee's traffic is larger. Their strategies are different. Lazada's route is a high-end brand route, like Tmall in China, while Shopee is more like Taobao in China, and the price advantage of products is more obvious.

The second point: Comparison of the number of stores between Shopee and Lazada

Shopee now has 230,000 stores, while Lazada has only 140,000 stores, although this is related to Lazada's investment policy in the past six months, because the logistics of the two platforms are similar, and both have their own official logistics systems.

Third point: Both platforms are basically centered on lifestyle products

Because the customer groups of the platforms are basically the same, the main categories of the platforms are lifestyle users and electronic products, and similar to the domestic situation, the main force of online shopping is still women, so it is necessary to find the right target group when making products.

Fourth point: Both platforms have short loan periods

Cross-border e-commerce repayment is an important issue. Both platforms release loans within 10-15 days, and both use third-party payment tools to collect payments.

For newcomers, I prefer Shopee. Shopee's momentum and seller support policies are greater than Lazada, and there is no transaction commission for the first three months, which is more suitable for beginners.