一直以来,马来西亚电商市场几乎被Shopee和Lazada两大平台所主导,国际巨头占据主要市场。在马来西亚电商平台的TOP10中,以上两者共占据了近86%的网站流量,是马来电商入驻的首选平台。
然而在2020年,Shopee逐渐拉开了与Lazada的距离,月均流量已达到后者的两倍以上。与此同时,PG Mall也在2020年的竞争中战胜Zalora与Lelong,稳固了他第三甲的市场地位。
The Malaysian e-commerce market has always been dominated by two major platforms, Shopee and Lazada, with international giants occupying the main market. Among the top 10 e-commerce platforms in Malaysia, the above two platforms account for nearly 86% of the website traffic, making them the preferred platforms for Malaysian e-commerce.
However, in 2020, Shopee gradually distanced itself from Lazada, with its average monthly traffic reaching more than twice that of the latter. At the same time, PG Mall also defeated Zalora and Lelong in the competition in 2020, consolidating its third-place market position.