The cross-border e-commerce market in Thailand is developing rapidly. Benefiting from the popularity of digital technology and smart phones, consumers' demand for overseas goods is gradually increasing. Cross-border e-commerce platforms such as Lazada and Shopee dominate the Thai market, providing convenient shopping experience and diverse product selection.

The government is also actively promoting the development of cross-border e-commerce, simplifying import procedures and tariff regulations, and promoting international trade cooperation. However, it still faces challenges such as logistics, payment and trust, and needs to further improve infrastructure and legal and regulatory support.