If you are a novice doing cross-border business, I would recommend you to do Shopee first, for the following reasons:

First, Shopee has a larger overall traffic

Although the platform traffic in each region is different, the overall traffic of Shopee is larger. Especially now that Shopee is in a period of rapid expansion, more and more countries are opening. Don't believe those online that say Lazada can sell higher customer orders. In fact, as long as you search for any product, the prices on both sides are similar. Now the model is mostly a distribution model. For beginners, I still recommend that you directly start with a larger traffic pool, which is easier to place orders!

Second, operational difficulty

Many people who have just started doing cross-border business, especially domestic e-commerce companies that have transformed into cross-border businesses, need to contact and learn some cross-border terms. The explanations and instructions on Shopee are relatively concise and clear, and the operation background is also in Chinese interface, which is easier to understand.

Third, the difficulty of entering

Lazada is more like Tmall in China, requiring more qualifications, because there will be audits for independent brands. As long as you have a business license and ID card, you can enter Shopee. The threshold is low and it is easier to open a store.