shopee不是世界500强企业东南亚电商平台SHOPEE(虾皮),是目前东南亚最大的电商平台。覆盖新加坡、马来西亚、菲律宾、台湾、印度尼西亚、泰国和越南,腾讯占股40% , APP下载量超过2.5亿。
人口红利:东南亚人口近7亿,人口基数巨大。其中30岁以下人口超过50%!由于年轻的人口结构和较快的经济发展速度,目前,东南亚已被认为是最具增长潜力的电商板块。
电商市场潜力:目前,东南亚的电商销售额仅占社会总销售额1-2%。而目前,中国的电商销售额已达社会总销售额15%。东南亚地区的电商市场增长空间极大。
Shopee is not a Fortune 500 company. SHOPEE, a Southeast Asian e-commerce platform, is currently the largest e-commerce platform in Southeast Asia. It covers Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand and Vietnam. Tencent holds a 40% stake, and the APP downloads exceed 250 million.
Demographic dividend: Southeast Asia has a population of nearly 700 million, with a huge population base. Among them, the population under 30 years old exceeds 50%! Due to its young population structure and rapid economic development, Southeast Asia is currently considered to be the e-commerce sector with the most growth potential.
E-commerce market potential: At present, e-commerce sales in Southeast Asia only account for 1-2% of total social sales. At present, China's e-commerce sales have reached 15% of total social sales. The e-commerce market in Southeast Asia has great room for growth.