Shopee's China headquarters is located in Shenzhen, where it has recruited more than 1,000 people.

Shopee also makes full use of China's supply chain resources. They hold special investment promotion meetings in Yiwu, Xiamen, Shenzhen and other places to provide guidance on store opening and entry, and encourage merchants to use Shopee to go overseas.

Compared to Lazada's conventional online and offline delivery strategy, Shopee has adopted very aggressive subsidies and marketing methods.

Low prices have become an important weapon for Shopee to capture Southeast Asian consumers.

Lazada currently has only one APP in Southeast Asia, while its competitor Shopee has launched independent APPs in six Southeast Asian countries plus Taiwan, China.

It has chosen a C2C model that is more in line with the local development stage rather than a B2C model.