第一、确保Listing优化足够好。
看到有些卖家的Listing做得烂到渣,图片粗糙、标题有错别字、五行特性随意写、产品描述甚至压根不写,却询问该如何抓住新品期,我真的觉得可恨又可悲,基本功都没做好,凭啥能有好结果,关键的是,你去提醒TA是,TA还不以为然。你还真以为亚马逊会平均分配流量呀?稍微有点常识就会知道,亚马逊的规则真的是“马太效应”—凡是有的,给他更多,让他有余,如果没有的,连他现有的也拿走。做好Listing优化,确保基本功上不掉队,才可能利用好新品流量扶持。
第二、有竞争力的价格。
很多卖家在新品上架后,不做竞品分析,不研究竞争对手,把自己的价格打得高高的,却叫着没有订单,你是把消费者当傻子还是自己是傻子呀?新品上架又没评价又没权重的,凭啥高价还能卖得动呀?假设你是消费者,对于一个没有评论的Listing,在怎样的情况下你才会购买?你的答案就是消费者的行为。
First, make sure the Listing optimization is good enough.
Seeing that some sellers' Listings are rotten to the point of being rubbish, with rough pictures, typos in the title, random descriptions of the five elements, and even no product descriptions at all, but asking how to seize the new product period, I really feel hateful and sad. If the basic skills are not done well, how can there be good results? The key is that when you remind them, they still don't take it seriously. Do you really think Amazon will distribute traffic evenly? With a little common sense, you will know that Amazon's rules are really the "Matthew effect" - give more to those who have more, and if they don't have more, take away what they have. Only by optimizing the Listing and ensuring that the basic skills are not left behind can we make good use of the traffic support for new products.
Second, competitive prices.
Many sellers do not do competitive product analysis or research on competitors after putting new products on the shelves, and set their prices high, but they say there are no orders. Do you treat consumers as fools or are you a fool? How can a new product with no reviews and no authority still be sold at a high price? If you are a consumer, under what circumstances would you buy a listing without reviews? Your answer is the consumer's behavior.