To register an English trademark on Amazon and name it, you can follow the steps below:

1. Brand identification: First, make sure that the product or service you want to register the trademark for is consistent with the core values ​​and characteristics of the brand you represent. Clearly define your brand, including target audience, positioning, brand reputation, etc.

2. Market research: Conduct market research to understand the competitive environment related to your product or service, and check the registered trademarks to ensure that your trademark is unique and does not infringe on the trademark rights of others.

3. Trademark creativity: Based on your brand values ​​and characteristics, start trademark creativity. You can consider using recognizable and unique words, graphics, logos or patterns. Make sure the trademark is concise, easy to read, easy to remember, and can convey your brand concept.

4. Check availability: Before registering a trademark, conduct a trademark availability check to ensure that the selected trademark does not conflict with registered trademarks. You can use a professional trademark database for inspection, or consult a trademark attorney to conduct a detailed trademark search.

5. Trademark registration: Once you have determined a suitable trademark, you can register it through Amazon's trademark registration service or other relevant trademark registration agencies. During the registration process, you need to provide the necessary documents and information and pay the corresponding fees.