I believe everyone has heard of the word "distribution". It is actually a sales model, which means to establish sales channels. That is, manufacturers radiate products to various retail outlets through distributors (agents/dealers). It reflects the characteristics of specialized division of labor among manufacturers. Various "drop shipping" on platforms such as 1688 actually shows distribution.

The distribution model reflects the development of the Internet and the times, and the closeness between factories and sellers. For distribution sellers, the advantage of distribution is that they do not need to stock up goods or money; and for factories, distribution is more efficient than direct sales and requires less investment. At present, this sales model is very popular. There are not many manufacturers in various industries such as home appliances, mobile phones, and fast-moving consumer goods in China that actually do direct sales. Most manufacturers have adopted the "direct sales + distribution" model, operating their own sales while developing distribution.