Amazon Performance refers to the performance and performance evaluation of sellers on the Amazon e-commerce platform. Amazon measures the performance of sellers through a series of indicators and standards to evaluate their sales performance and service quality on the platform. These indicators include but are not limited to the following aspects:

Sales performance: including sales, sales volume, sales growth rate and other indicators, used to evaluate the seller's sales performance.

Product evaluation: including buyers' evaluation, ratings and comments on products, used to evaluate the seller's product quality and buyer satisfaction.

Order processing: including order processing speed, accuracy and timeliness, used to evaluate the seller's order management and logistics capabilities.

Refunds and complaints: including refund rate, complaint rate and dispute handling, used to evaluate the seller's after-sales service and dispute resolution capabilities.

Based on the seller's performance evaluation results, Amazon may take some measures, such as rewarding excellent sellers, providing more sales opportunities, or warning sellers with poor performance, restricting sales rights or even terminating the partnership. Therefore, it is very important for sellers operating on the Amazon platform to maintain good Amazon performance, which can help them improve sales performance and gain more opportunities.