1.空包测评。给买手一点佣金,下单后直接空包或者放个不值钱的小东西发出。这种方式可以以较低的成本来获取review,但是16-17年时,亚马逊曾重点打击过这样的测评行为,谨慎操作吧。
2.真实送测。实打实地给reviewer送出产品,要求他们在体验后写下他们真实的产品体验。实际上,亚马逊并不禁止测评的行为,但是亚马逊不允许卖家给予买家报酬换来虚假的好评的行为。关于是否违规的界定,关键就在于“真实”二字,你们细品!
3.如果是专业卖家,通常上架FBM新品,只要不是价格过于离谱,都是可以获得购物车的。有了购物车,就可以做广告,进行商品推广了。FBM产品做PPC,对比FBA产品肯定是有劣势的,要增加买家选择你的产品的几率,提高转化率,建议结合诱人的折扣与良好的review表现来做PPC推广。
4.站外引流。在站外,设置大额折扣,到各大群组、网站或者联系红人帮忙发帖,吸引客户到亚马逊上下单。
1. Empty package review. Give buyers a little commission, and send out empty packages or small worthless items after placing an order. This method can get reviews at a lower cost, but in 2016-2017, Amazon focused on cracking down on such reviews, so be careful.
2. Real delivery. Send products to reviewers in real life and ask them to write down their real product experience after trying them. In fact, Amazon does not prohibit the act of reviewing, but Amazon does not allow sellers to pay buyers in exchange for false positive reviews. The key to defining whether it is a violation lies in the word "real", you can think about it carefully!
3. If you are a professional seller, you can usually get a shopping cart if you put new products on FBM as long as the price is not too outrageous. With a shopping cart, you can advertise and promote your products. FBM products are definitely at a disadvantage when doing PPC compared to FBA products. To increase the chances of buyers choosing your products and improve conversion rates, it is recommended to combine attractive discounts with good review performance to do PPC promotion.
4. Off-site traffic diversion. Off-site, set up large discounts, go to major groups, websites, or contact influencers to help post, to attract customers to place orders on Amazon.