How much is the appropriate amount of Amazon automatic advertising?
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1Person Answer
亚马逊广告占比通常状况下比例控制在1:3左右才是正常的。对于大部分的产品来说,转化率都可以做到10%以上,以此作为参考,如果把广告竞价设置为毛利润的十分之一,订单转化率可以达到10%以上
Professional answer
Under normal circumstances, the ratio of Amazon advertising is controlled at about 1:3. For most products, the conversion rate can be above 10%. For reference, if the advertising bid is set to one-tenth of the gross profit, the order conversion rate can reach more than 10%
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